WEBSITE DESIGN

Squarespace websites that create meaningful connections with your website visitors.

How would it feel to…

Have a website that embodies precisely who you are and shows potential clients why you’re the right therapist for them.

Have a super simple marketing strategy that brings in consistent clients over time and gives you back your time.

Fill your therapy practice with ideal clients who are the perfect fit for your area of expertise.

“You have a great deal of professionalism and patience that is unmatched. It is hard to find support for helping professionals as many people doing websites/content work do not truly understand the helping business. You do have a strong understanding of helping professions and/or are willing to ask or research on your own to find out more. That is such a hard thing to find! A true understanding!”

Laura Archer, MSW, Theraplay Therapist

Maybe you’ve DIY’d your current website or you’ve grown from a solo member practice to a multi-practitioner team and decided it’s time for an overhaul to reflect where you are right now, with a whole lot of confidence!

This service is perfect if you want more than a website that looks good - you want your website to get you more of what you want. Whether that's getting potential new clients to book a consultation call, building your email list, selling your digital products, or offering group programs and workshops while standing out from everyone else.

  • Before any design work begins, we work together during a mandatory strategy workshop to clarify exactly who your best-fit clients are and develop a strategy to connect with them at every point of their journey once they land on your site.

  • All custom, multi-page websites include a homepage, about page, contact page (with inquiry form), and services page.

  • You’ll have my support and guidance as you work through the provided website content planning exercises. Through this process, you’ll learn how to write copy that speaks to your ideal clients not just on your website, but through all your marketing efforts.

  • So your website looks great on all devices, whether it be a desktop, laptop, or mobile device (Google loves this!).

  • Use important design elements properly so we keep search engines happy and use the right keywords so your perfect match clients find you online.

  • Save yourself time AND make it easy for new clients to book a consultation or initial session and simple for current clients to book additional sessions with you, anytime and any place.

    JaneApp, Calendy, OwlPractice, Acuity, etc.

  • You and I will have a live training session on the day your site goes live. I’ll teach you how to manage your site in the backend so you can make edits to your content with confidence.

  • You have my full support 30 days after we launch should anything come up that you need assistance with on your site and other marketing efforts we’ve strategized on.

COMPLETION TIME: 4 WEEKS

Projects are quoted individually. Average investment approx. $5500 with the above inclusions.

Value-Based Pricing

Each therapy practice is different; your ideal client, where you are in your health practice journey, and your desired outcome from our work together. This is why each website design & development project is priced individually.

Strategy-driven website design makes a big impact on your business – from building stronger connections with your audience to conveying the quality of what you do. Working with a web designer is an investment in your business that creates the opportunity to see a return on investment in your business over time.

This is what makes our consultation call important. Our call will give us a chance to discuss your specific needs and goals in greater detail and determine a price that works for you and is fair to the time, energy, and expertise that I bring to our work together.

Visual Branding

Colour palette creation using colour psychology best practices. You’ll receive a full suite of logo assets including main logo, secondary logo, submark logo, and browser favicon.

Advanced SEO Optimization

When your website has an intentional SEO strategy, you’ll receive more organic traffic from search engines and your best-match clients, over time.

E-Commerce set-up

Have physical or digital products you’d like to sell? Let’s set up your digital shop for success whether you’re selling everyday products, workshops, group training programs, or therapy retreats.

Membership areas

Looking to add paid memberships for premium resources to your site? We’ll work together to build a membership area that’s easy for your clients to navigate and find just what they need to support their mental health journey.

Course platform set-up

Are you ready to offer online courses or programs but simply don’t have the bandwidth to get yourself set up on Teachable or Kajabi? I’m here for you! You provide the content and I’ll do the rest.

Professional copywriting

Rather save your time (and sanity) by having a professional copywriter write ALL of your website content in your brand voice? I don’t blame you.

“You went over and above my expectations. You listened but also gave me constructive feedback for what you felt would be helpful to my site. I truly felt you wanted my site to succeed and you can absolutely be trusted to make the best decisions around wording, aesthetics, functionality, and thinking about the site as an ideal client.”

Carina Koletsas, Social Worker, Carina Koletsas Counselling

The Process of Working Together

  • During our first 30 minute call, we'll get to know each other a bit better. We'll discuss your project and see whether we'd be a great match to work together. A project proposal will be sent after our call for your review.

  • Congrats! You and I are going to get you from stuck to clarity. I'll introduce you to the two online tools we'll be using to ensure we stay focused and deadlines are met and walk you through your client welcome package as well as go through in detail what you can expect from our collaboration.

  • I‘ll take your website strategy and your brand visuals and create a mock-up of your website. Once this is all approved by you, I'll start building your site in Squarespace.

  • Once your site is ready, I’ll walk you over the back end of your site, teach you exactly how to manage it and record our training session so you can reference it as much as you need to in the future.

You prefer working within a collaborative partnership to get things done right.

You view this as an investment in yourself and future success of your therapy or health practice. Done are the days of DIY or having your friend do it for you!

You can commit at least an hour a week to our project and to answer requests.

You’re ready to work with clients who perfectly match your area of expertise.

Frequently Asked Questions

  • I always recommend planning ahead (at least 4-6 weeks in advance) for any type of website design project. This is to avoid feeling rushed and burned out before or during the process. You'd be surprised how much prep and work goes into designing a strategy focused website. You'll need to commit a few hours a week for various items related to your design project and be sure that you're financially capable of making your payments on time so you're not putting any due stress on yourself. I want to be sure that your experience is all around positive and FUN!

  • Depending on the service you've requested, my standard payment plan is 50% deposit is due upon signing to secure your project with us. An invoice will be sent via email with a link to payment options. You will receive a receipt for your payment via email as well. E-Transfer options are available. The remaining 50% is due upon completion.

    Payment plans are available

  • Yes! Just ask and we can work out a plan that works for both of us.

  • While I do offer website audits and SEO edits on the Wordpress, Showit, Wix, and Squrespace platforms, I ONLY build new of re-designed websites for clients using Squarespace.

    I find Squarespace to be the most user-friendly and it's a platform that's constantly evolving to provide more beneficial tools to their users.

    Right before your site is live, we'll have a 1:1 extensive training session so you'll feel confident making updates on your own. This training will be recorded so you can refer back to it in the future.

  • Squarespace has 4 price tiers for their website hosting plans. Plans start at $12 USD/month for a personal plan up to $49 USD/month for an advanced commerce plan. By working with me you'll receive 20% off your first year, when paid for in full (rather than monthly).

  • Yes. I’ll take care of this for you!

  • Like most hosting companies, Squarespace requires a credit card to purchase a hosting plan, domain, and any other additional features you choose to include in your plan with them.

  • The timeline for completion varies for each type of service. Work starts on the date we have agreed on for your project AND once I have all of the information I need from you - completed Brand, Client, and Homepage questionnaires, any professional photos, etc.

    I don’t suggest rushing through a project like this for the sake of having something done - you will end up spending more money in the future to fix and tweek significant details that were initially an oversight.

  • Yes. For all website design projects a contract will need to be signed. I'm always happy to clarify any part of the contract before you sign it if you're not completely clear on the terms laid out. Contracts protect us both.

  • Not yet. It takes time and good search engine optimization (SEO) to achieve this. However, your site will be optimized for search engines and over time could get on the first page of Google for search terms related to your business.

  • Yes. Before making the site live on the web, we'll have an extensive training session that's recorded so you can refer to it in the future. You also have 4 weeks of my support after launching your site should you need help.

  • While I do provide an hourly rate for past clients for small site edits, ongoing support is offered on a per-client basis. I recommend a quarterly review for SEO strategy and a 6-12 months review for design and copywriting. I don’t offer retainers but rather charge on a per-project basis. Discounted strategy sessions are available for all our past clients.

Some of my favourite projects

Here are a handful of my favourite projects to date with some incredible Mental Health Therapists and Health & Wellness Practitioners. Each unique in their needs and desired outcome.

Designing Squarespace websites that not only oooh & ahhh but bring you more joy through your work.

As a graduate of Interior Design and having spent part of my career as a business analyst, I approach any website design project holistically to combine brand strategy, SEO, copywriting, and conversion-focussed design to create websites that sincerely reflect you and your values so it works around the clock to attract your dream clients.